YouTube is preparing to roll out a new feature that will allow select creators to invite a guest to go live with them, the company announced on its Creator Insider channel and in a blog post. At launch, creators will only be able to co-stream via a phone, as the feature will not be available on the desktop version of YouTube. The new feature will initially only be available to a select group of creators, but YouTube plans to expand streaming to more creators in the future.
Creators can schedule a live broadcast with a guest from their computer and then go live from a mobile phone. Or they can go live immediately from their mobile phone. Although you can rotate guests on your live broadcast, you can only have one guest at a time. When you invite a guest, your stream will appear above the guest’s.
Over the next few weeks, some creators will be able to select the new “Go Live Together” button on their accounts. Creators must begin by entering stream details, including title, description, monetization settings, thumbnails, and visibility settings. After selecting the “Invite a co-streamer” option, creators will be able to choose a guest to invite to their live stream. After the guest clicks on the invitation, they will be sent to a waiting room. When both people are ready, the host can press the “Go Live” button.
YouTube’s guest streams can run ads, but the revenue goes solely to the host. It’s worth noting that the stream won’t appear on the guest’s channel, but YouTube says it’s aware that visibility on guest channels is important, indicating that the company could potentially ship the feature in the future.
The launch of the new feature comes as TikTok and Twitch recently launched their own co-streaming features. A few weeks ago, TikTok launched a new feature called “Multi-Guest” that allows hosts to go live with up to five other people using a grid or panel layout. Last week, Twitch officially launched a new feature called Guest, which allows streamers to easily pull other creators and fans into their streams for a talk show-like experience. Guest Star makes it possible for anyone to pull up to five speakers into a stream at the same time.
Unlike with YouTube’s co-streaming feature, both TikTok and Twitch allow you to go live with more than one person. Given that YouTube’s streaming is still in its early stages, it’s possible that it could push the envelope to allow creators to go live with more people.