1 November 2022
Taking a page from the Amazon Prime Channels playbook, YouTube on Nov. 1 announced the launch of Primetime Channels, the Google-owned social video platform’s new service that offers users access to more than 30 third-party streaming services, including Paramount+, Showtime, Starz , AMC+ and ViX+ and NBA League Pass, among others.
While Prime Channels requires an Amazon Prime membership, YouTube’s Primetime Channels homepage is free to access and features shows and movies with curated trailers, behind-the-scenes footage and cast interviews. When searching for content, users will be able to access it in the search results, along with videos from their favorite creators.
“This new feature gives us the opportunity to expand our presence on YouTube, extend our reach and give consumers even more choice when it comes to streaming the best in entertainment,” said Jeff Shultz, Chief Strategy and Business Development Officer, Paramount Streaming. in a statement.
Separately, YouTube recommendations will now include shows from Primetime Channels, which deliver a personalized selection of content across YouTube.
“People already come to YouTube to watch trailers for highly anticipated movies, or clips of scenes from their favorite TV episodes. Now they can continue watching live on YouTube,” Erin Teague, director of product management, YouTube, wrote in a post.
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