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You still watch almost 3 hours of live TV a day, says Nielsen Report

You still watch almost 3 hours of live TV a day, says Nielsen Report

Nielsen has published his “State of Play” report from 2022 on the TV and video streaming landscape, and TVLine has thrown itself through the dense document to highlight the most interesting facts.

First of all, when it comes to how to use your actual 55-inch Sony Bravia or what have you used, the average adult in Q4 of 2021 2 hours and 53 minutes every day to watch live TV. Beyond that, 1 hour and 22 minutes of TV were watched through “connected devices” (that is, any device that enables Internet access, including game consoles, Apple TV, Roku, etc.), while TV viewing was changed in time (f .ex DVR). ) accounted for just over half an hour of each day.

Also to note:

* In February 2022, content from streaming platforms accounted for almost 29 percent of consumers’ total time spent watching televisionbesting broadcast TV programming (26.4 percent) for the fourth month in a row.

* Late last year, Americans ages 2 and up spent 32 percent of their total TV time with TV-connected devices, while if you limit the field to children 2-17, the percentage was 64 percent.

* When it comes to the number of power services people use, 82 percent have two or more (compared to 65 percent in 2019). Correspondingly, 17 percent use five or more, compared with 11 percent three years ago. Oh, and there’s no sign that people will cut back, since 93 percent of consumers plan to keep or increase their video streaming services.

* That said, almost half say that the increase in power options makes it challenging to find what they are looking for. As a result, 64 percent hope to one day have the opportunity for old-fashioned cable TV-like “power packs” (which would allow them to choose as few or as many video streaming services as they wanted). And yet nine percent “obviously disagree” that there is a need for such package services.

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* Because “consumers are increasingly searching for content they identify with” and “content that reflects who they are,” the demographic distribution between TV viewing options is clear.

Of those who watch broadcast TV, 60 per cent are white, 56 per cent men, 44 per cent women, 22 per cent Latino and 21 per cent black.

For cable, the audience is 80 percent white, 57 percent men, 43 percent women, 13 percent blacks and three percent Latinos … while those who stream are 75 percent white, 57 percent men, 43 percent women, 18 percent blacks and nine percent Latinos .

Across the board, those who identify as MENA, East Asian, South Asian, Southeast Asian or Native American stand for anything from just 0.1 to a maximum of 3.5 percent of viewing.

* Of those who stream TV, the age groups 35–54 and 55+ are the busiest, and each accounts for 31 percent (or a total of 62 percent) of the time spent. The second heaviest streamers fall in the interval 25-34, and account for 15 percent. Serving the smallest slices with streaming pie are the age groups 12-17 and 18-24, which represent five and six percent, respectively.

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