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Will HBO Max Stop Streaming in Europe?

Will HBO Max Stop Streaming in Europe?

By Nathan Kamal | 5 seconds ago

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The streaming content market is still so new that even big companies like Warner Bros. Discovery, Netflix and Disney often seem to be in a way of swinging it when it comes to strategy. It probably does not help that the competition between these huge companies that are trying to carve out their own part of the new technology is incredibly fierce. This must be one of the reasons why HBO Max has announced that they are partially closing down their business in Europe, probably one of the larger markets in the world for streaming content. Per The Hollywood Reporter gave HBO Max a statement announcing that they are stopping producing original content for the Netherlands, Central Europe, the Nordics and Turkey.

The statement from HBO Max went on to say that they “reviewed our current content proposal on the existing services”, which means that they decided on what they would continue to create on their platform. The statement also said that HBO Max removed “limited amount of original programming” completely from streaming, although it did not actually specify what was deleted. It also went on to say that they halted developments in several areas of Europe, but “remain committed” to covering them. For what it’s worth, France and Spain will not be affected by these changes from HBO Max, and it seems that free streaming services owned by the parent company will not be affected either.

Speaking of which, HBO Max is currently owned by Warner Bros. Discovery. The particular mega-company was formed by the merger of WarnerMedia and Discovery Inc, which has had far-reaching effects on the various companies’ various components. A number of previous WarnerMedia projects have been underway, including the acclaimed HBO Max science fiction series Raised by wolves. New Warner Bros. Discovery CEO David Zaslav (formerly of Discovery Inc) announced very aggressive $ 3 billion in cuts from the company, most of which so far appear to have been projects initiated by his predecessors at WarnerMedia. He has also announced the elimination and consolidation of a number of management positions in the company, again largely previous WarnerMedia positions.

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But for all CEO David Zaslav’s zeal to reduce every inch of fat from Warner Bros. Discovery (as long as it was once WarnerMedia, apparently), HBO Max has done pretty well for itself. For many years, the undisputed dominant force in streaming media has been Netflix, but there have been more than a few cracks in Big Red’s armor lately. Netflix has still lost ground to the combined strength of HBO Max, Disney +, Hulu and Amazon Prime Video (and to a lesser extent Paramount +, YouTube TV and all the other niche services). More importantly, Netflix has begun to decline in subscriber growth (and has even lost subscribers, to the indignation of investors who were under the impression that all businesses are growing steadily forever). This is the perfect time for HBO Max to take out a larger market share, but it seems that Northern and Central Europe, plus Turkey, are not where they plan to do so.

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