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Universal Music Group signs license agreement with African streaming service Mdundo – TechCrunch

Universal Music Group signs license agreement with African streaming service Mdundo – TechCrunch

The music catalog of Universal Music Group (UMG), the world’s largest record company, will be available to users of the Africa-focused streaming service, Mdundo, following the signing of a license agreement.

Mdundo said the deal would strengthen its offering to its 17 million active monthly users, accelerating growth across Africa. The music streaming service, which Mdundo says has achieved exponential growth in the Nigerian market, is also available in a number of countries, including Kenya, Ghana and Tanzania.

Last year, Mdundo signed partnerships with telecommunications companies across the continent in an effort to increase revenue and the user base, a move, it says, has increased growth. Mdundo users can access music using USSD services on a bundled application (daily, weekly or monthly). The streaming service is also available through the website or app, which has more than 1 million downloads.

“Our focus is to provide a relevant service to the hundreds of millions of potential users in Africa who come online … We are very pleased to work with Universal Music in Africa against our vision of providing Africa with a simple and legal solution. for access to music that suits local consumers, ”said Mdundo founder and CEO Martin Nielsen, in a statement today.

Mdundo was founded in 2013 and was listed on the Nasdaq First North Growth Market – a Nasdaq Nordic division – in September 2020 to accelerate growth across Africa. It has increased its user base from less than one million in 2016 to 20 million by the end of June, with an estimate of reaching 25 million by 2025.

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The latest agreement comes as UMG strengthens its presence in Africa, through its subsidiary Universal Music Africa, which over the past decade has expanded across Africa by establishing a presence in South Africa, Ivory Coast, Nigeria, Senegal, Cameroon, Kenya and Morocco. UMG is also behind some of Africa’s major brands, including Def Jam Africa, Blue Note Africa and Motown Gospel Africa.

“We welcome Mdundo as a partner, and are delighted that more fans across Africa will have greater access to some of Africa’s most exciting musical talents, as well as UMG’s unrivaled catalog of international artists,” said Sipho Dlamini, CEO of Universal Music South Africa and sub-Saharan Africa.

Across Africa, there are more than 20 music streaming services, including Swedish Spotify, which is now in over 40 African countries after expanding to another 38 last year. Boomplay headquartered in Nigeria and Songa by Kenya’s telco Safaricom are the other popular streaming services. Spotify and Boomplay are already licensed by the three major record companies that also include Sony Music.

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