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The Vodacom Video Play streaming service has been shut down

The Vodacom Video Play streaming service has been shut down

  • Vodacom’s Video Play streaming service has been shut down.
  • Vinnie Santu, spokesperson for Vodacom, confirmed to Channel24 that Video Play had been closed from 1 July 2022.
  • The company says it “migrated all its Video Play customers to a free-to-play model, with subscription functionality scrapped.”

Vodacom Video Play has become the latest video streaming service to bite the dust in South Africa.

The streaming service, which at the end of March 2019 had 869,000 active users and reached a peak of over 9,000 movie and series titles in its content carousel, joins proven streamers in South Africa such as Cell C black, VIDI, Altech Node, MTN’s FrontRow (later renamed VU), PCCW Global’s OnTapTV, Kwesé Play and Kwesé TV and others.

In November 2020, Vodacom began offering Prime Video customers for free for six months. In March 2021, Vodacom Video Play achieved its last major implementation acquire the rights to The Justice League Snyder Cut from WarnerMedia before Showmax or M-Net could get it.

After Vodacom pulled the Video Play app from the Google Play Store and Apple App Store and removed the Vodacom Video Play website, Vodacom simply asked customers “Please note that as of June 30, 2022, this service will no longer be available”.

Vinnie Santu, spokesperson for Vodacom, confirmed Kanal24 that video playback had been closed. “As of July 1, 2022, the Video Play service was completely phased out, which means users will no longer have access to the service.”

Given the rapid development of content streaming in recent times, Vodacom has taken a position to become an enabler for consumers to access the growing demand for video and content streaming through our add-to-bill feature and our VodaPay Super- app. “

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“This will enable customers to access quality SVOD services currently available in the market. The move is also tailored to the VodaPay strategy, which promises customers an all-in-one lifestyle marketplace.”

Vodacom says it has “migrated all its Video Play customers to a free mode model, with subscription functionality disabled, which means that between the first quarter of 2021 and until June 30, 2022, customers could still enjoy free content on the Video Play platform.”

Vodacom did not want to say what the company’s investment of several million rand in infrastructure, video streaming network setup and content acquisition for Vodacom Video Play had been over the past seven years. Vodacom says they began scaling down Vodacom Video Play in 2021. “There was a deliberate gradual decline in users as we implemented our new strategy, which included a move away from content acquisition,” says Santu.

Will a new video streaming service replace Vodacom, or will telecom focus on delivering data so customers can watch services like Netflix SA or Amazon Prime Video on devices?

“The termination of Video Play is a strategic decision to no longer be a pre – buyer of content in line with the launch of VodaPay, our lifestyle Super App where we provide access to a range of third-party content services and products from over 90 merchants.”

“This will see Vodacom move to a subscription service model that will offer our customers a range of subscription packages for the wide range of local and global entertainment services through our lifestyle app, VodaPay.”

Vodacom says it will continue to offer customers access to other video streamers and services. “Vodacom’s transition to a subscription service model promises to offer customers a range of subscription packages from a range of local and international entertainment services offered through the VodaPay Super App.”

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