FREMONT, Calif.–(BUSINESS WIRE)–The Streaming Video Technology Alliance (SVTA), a global technical association that develops solutions to address critical technical challenges to deliver a high-quality video experience at scale, today announced a name change from the Streaming Video Alliance to the Streaming Video Technology Alliance. The organization — founded in 2014 by industry leaders from the online video ecosystem with the goal of solving the technical challenges of streaming video and ensuring that online video will continue to flourish — is changing its name to better reflect its mission.
“Updating the name of the alliance is a key step in our strategy to clearly communicate to the public that all our work is focused on addressing technical challenges throughout the streaming workflow, said Jason Thibeault, CEO of the Streaming Video Technology Alliance. “Our original mission to provide a forum for the industry to collaborate on technical solutions to deliver high-quality streaming video at scale remains the same, and now our brand clearly supports this focus.”
Over the years, SVTA membership has grown to include over 100 member companies worldwide, seven technical groups and over 30 documents published to date, which include technical specifications, best practices, guidelines and even technical briefs on key industry trends.
The SVTA Technical Groups are at the heart of the alliance, where focusing on key streaming video issues allows a diverse group of streaming experts to agree on best practices, policy and proposed standards. The cross-industry collaboration fostered by these technical groups helps define the open architecture for streaming and advance SVTA’s vision for the future. Technical groups also contribute to software projects in SVTA LABS, an initiative started two years ago to codify technical specifications into reference code. Over 70 member company engineers participate in the initiative’s efforts.
Now in its fifth year, the SVTA established the Grant Membership Program to enable smaller organizations, such as startups, that may not have the financial means to cover the Alliance’s membership dues, to participate in and contribute to the Alliance’s work as Principal Members for one year from the date of approval .
SVTA also introduced the Fellow program with the task of honoring significant contributions individuals have made to the streaming industry and the Alliance’s efforts. Nominated scholarship holders are reviewed by the scholarship selection committee and submitted to the board for approval. Fellow awards represent lifetime recognition. Current scholarship recipients can be found at
Additional achievements include the selection of SVTA by the Open Authentication Technology Committee (OATC) as the permanent host of the association’s rich library of technical documentation. Earlier this year, SVTA was awarded a Technology and Engineering Emmy® Award for OATC’s role in the development of the Event Scheduling and Notification Interface (ESNI), SCTE-224, a standard that allows channel originators to express usage rights, blackouts, and digital advertising rules for channels distributed over the Internet .
To read more about SVTA’s rebrand:
Members of the alliance include companies from across the video streaming ecosystem, such as network operators, technology providers, service providers and content owners. Current members are: Adobe, AERQ, Agile Content, Alibaba, allt, Amazon, ARK Multicasting, ATEME, Bitmovin, Blockcast, Brightcove, Broadpeak, CBC, Ceeblue, Charter Communications, Cisco Systems, Citrix, Comcast, CommScope, Compira Labs, Conviva , Datazoom, Deutsche Telekom, DidjaTV, Disney Streaming, Dolby, Eluvio, Equus Compute Solutions, Ericsson, Fastly, Friend MTS, Globo, Google, Harmonic, Hughes Satellite Systems, INKA Entworks, Intel, Intelsat, InterDigital, Interra Systems, Irdeto, Liberty Global, Lilac Cloud, Limelight Networks, Lumen Technologies, Mainstreaming, Nagra, NCTA, Netskrt, Neustar, Nice People at Work, NTT, Optus, Orange, Panasonic Avionics, picoNETS, Plex, Qwilt, ServiceNow, Siden, SiriusXM Radio, Sky , SSIMWAVE, ST Engineering iDirect, Stackpath, Streaming Global, Synamedia, Telefonica, Telekom Malaysia, Telestream, Thales, The Football Association Premier League, THEO, Touchstream, Unified Streaming, Varnish Software, Vecima Networks, Velocix, Verizon, ViacomCB S, We asat Inc., WarnerMedia, Western Digital Corp., Wowza.
The alliance also sees participation from other brands owned or associated with member companies that include Globecast, Hulu, NBCSports, Paramount, Peacock, PlutoTV, Prime Video, Twitch, Verizon Media, Viaccess-Orca and Virgin Media.
For more information about SVTA, the technical groups, or to inquire about becoming a member, visit
About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is a global technical association that addresses critical challenges in streaming video. By educating the industry about the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, SVTA helps improve the streaming video experience at scale. Over 75 companies, including network operators, content rights holders, OTT platforms, service providers and technology providers – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. For more information, please visit