Tango: Lucrative live streaming for creators
The growth of social media platforms such as Instagram and Tik Tok opens up a world of opportunities for revenue generation of content. Influencers can make money marketing products, singing a cover of a popular song or doing a dance routine. The abundance of content-making options creates a whole subgroup of jobs, a particularly important resource as the world economy takes a big hit.
In addition to traditional social media practices, live streaming has become a fairly popular form of revenue generation for content in recent years. In fact, during the first month of coronavirus shutdown, live streaming increased by 4 percent among users aged 16 to 64 in the United States, according to a April 2020 survey conducted by GlobalWebIndex.
Aside from being popular, live streaming is significantly lucrative, accounting for $ 3 out of every $ 4 spent in the top 25 social apps globally in 2021, as reported by TechCrunch. However, it is often difficult to make live streaming a profitable profession with platforms that offer free viewing in a competitive area.
A platform made for creators
Tango, a B2C platform for live video streaming, gives Livers, Tango’s live streamers, a viable opportunity to be rewarded for their work. As the No. 1 app for social earnings and the No. 5 lucrative app in India, Tango equips Livers with engagement tools through live gaming and integrated revenue generation on the platform. More than 500,000 people use Tango daily to turn direct connections into microtransactions.
So how does it work? Viewers buy coins on the Tango platform, and they can redeem the coins as gifts to Livers. The coins can then be redeemed for cash, so Livers can earn on views and viewers.
With more than 10 million registered users in 2021 and a total of 25 million hours of live content streamed throughout 2021, Tango has helped many live to earn a living through the platform, including Sushmita Srivastava, who was nominated for Artist of the Year in 2021 by Tango.
“Tango has changed my life completely. One day a recruiter from an agency sent me a text message regarding an app called Tango, but I ignored it since I did not have much time and I was already working on singing, “said Sushmita about how Tango helped her financially through the pandemic.
“When the pandemic hit, I had some free time. I gave Tango a try since I thought it would make people listen to my songs. When I started using this app, I felt so good that I was able to profit from my song, which I put my heart and soul into. “
The social community gives creators a space to share high-quality live-stream content accompanied by a live messaging chat, and builds a digital economy that promotes social connections and fan revenue generation. Not only did Tango Sushmita help with exposure, it also gave her an income during the pandemic.
“Tango is a great app for someone who wants to showcase their talents and earn money in the meantime. I have not even completed a year on this app, and yet I have achieved so much, whether it is revenue or friendship.”
Tango was founded in 2009 by Uri Raz and Eric Setton as a mobile messaging application across platforms, across networks, before the transition to live streaming. Tango is available in English, Russian, Spanish, Turkish, Hindi and Vietnamese, and serves a global audience. Tango gives Liver the opportunity to build a profitable personal brand and recently celebrated the first Tango-made millionaire in December 2021 which, like other creators, is directly supported by their fan base.