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Symphonic Distribution buys streaming campaigns

Symphonic Distribution buys streaming campaigns

Symphonic Distribution buys streaming campaigns Photo credit: Symphonic Distribution

Symphonic Distribution announces the acquisition of Streaming Promotions. Here’s what you should know.

While artificially inflated streaming metal and listening bots make it increasingly difficult for both independent and established artists to make a splash in today’s music industry, Streaming Promotions aims to continue to make things a little more navigable. Tampa-based Symphonic Distribution proudly announces the acquisition of Nashville music marketing collective, Streaming Promotions. The agreement further solidifies both labels’ mission to increase exposure and recognition for recording artists and their labels.

“I’m so excited to welcome streaming promotions to the Symphonic family,” said Randall Foster, Chief Creative Officer and GM of Symphonic in Nashville. “User-generated playlists and content (are) perhaps more important to artist development and fan acquisition today than ever before. I feel confident that Michael Sloane and the team will be a great addition to our marketing mix, further cementing our commitment to helping independent artists and labels succeed.”

Streaming Promotions was founded in 2015 and today has over 3,000 customers. Artists who have used Streaming Promotions’ services include Enrique Iglesias, Baha Men, Tim McGraw, For King & Country, Daughtry and many more.

“By forming Streaming Promotions seven years ago, we have sought to build communities around artists in an organic and authentic way,” adds Michael Sloane, CEO of Streaming Promotions. “In conjunction with Symphonic, we will be able to continue this mission and help find new fans for even higher quality talent. I am thrilled to join such a talented team to round out marketing services, build a platform for artists to grow and thrive. The future is very bright.”

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Symphonic Distribution makes it clear that streaming campaigns will remain their own entity. The latter will continue to offer its services to artists and labels worldwide, while using Symphonic’s infrastructure to continue expanding its business and services. Streaming Productions “takes pride in always running the operation in good standing with DSP expectations.”

Although it is currently unknown what Symphonic Distribution may have paid for the acquisition, the company completed a successful one Series B funding round at the beginning of the year with 37 million dollars. The round after Symphonic’s Series A run in 2017.

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