I used to like disruptors, but I’m starting to wonder. Kanye seemed to disrupt the path of a pop music artist for a while, and there was a glorious madness about him. But I think it might be time to give him a break for a while.
Elon Musk seemed to be the guy who reinvented the future for a while, thinking outside the box with an entertaining mischief. But again, I question the price we can pay to be entertained by the richest and most powerful liquidator in the world.
Perhaps we can no longer afford rich, powerful and influential people, and even politicians, to be fundamentally unscrupulous people. I’m not fundamentally a serious person myself, so these disruptive people who don’t seem to follow the system, who don’t accept the rules of how things have always been done, appeal to me. But it may be a luxury we can no longer afford.
For a long time I believed that politics was an industry that needed to be disrupted. But when you see what that disruption might mean – Liz Truss trying to disrupt economic laws, or a cartoon meme becoming president of the United States – you wonder if there might not be a value in the tradition of serious people.
I have actually begun to question the nature of the disorder itself. I read during the week that Netflix’s new ad-supported service launched on Thursday, without the full range of shows found on the premium service.
I also see that rival streamers Hulu, Peacock and Paramount Plus have ad-supported versions, and Disney+ will be next to launch one.
It’s a bold new concept. You can watch the TV shows you want, as long as you’re willing to sit through some ads. Revolutionary. Why hasn’t anyone thought of this before? We can come up with a new name for this bold new concept. We could call it, I don’t know, a TV channel?
The streamers have also come up with yet another wild new concept that will revolutionize the way we watch TV. Instead of putting all the episodes of each season together so we can watch everything at once, the streamers are moving to a model where they post each new episode of a series every week.
It’s another revolutionary concept, the notion that we might watch an episode of something and then take some time to reflect on it and wait for the next episode. Of course, it will take time for people to adjust to the idea of a week-long gap between episodes. How are we supposed to remember what happened last week?
The food delivery industry is also ripe for disruption
I’m sure the disruptors are confident that the human brain will evolve to take this model, that we will develop stronger memories to help deal with the week-long gap.
I have an idea of how Netflix can really take it to the next level. If they could find a way to print content on some kind of disc and they could put this disc out to people, as a kind of loan, and give the person a pre-paid envelope to send back this disc when they’re done, I think it might disrupt the entire flow model.
That’s just the beginning of my disturbing ideas. I have another idea where taxi apps can disrupt their industry by switching to a phone line where you can call and request a taxi.
The food delivery industry is also ripe for disruption. I envision a model where you call the takeaway directly and ask them to deliver food to you.
Pipe dreams, I know. But we must be bold as we reinvent the future.