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Streaming “has become another animal,” says TV writer Shonda Rhimes

Streaming “has become another animal,” says TV writer Shonda Rhimes

Although it is extremely popular at one time or another, watching too much – watching multiple episodes of a show at the same time – is not what it used to be.

Gone are the days when streaming giants automatically release new seasons of a program at once. This is partly because many of them have seasons much shorter than broadcast TV.

“It felt like we were making so little TV in such a long time,” American television producer and screenwriter Shonda Rhimes said recently at the Westport Library. “It was just another animal. And I think it also comes back to how people look at how shows are made. “

Stranger Things has become a good example of how streaming giants have changed the releases of their shows.  (Photo by Artur Widak / NurPhoto via Getty Images)

Stranger Things has become a good example of how streaming giants have changed the releases of their shows. (Photo by Artur Widak / NurPhoto via Getty Images)

Netflix (NFLX) is a good example of this, and divides its latest season of “Stranger Things” and some episodes of the British competition program “Great British Bake-Off” into two parts.

HBO Max has seen great success with this formula. Some of the biggest hits of the past year include Succession and Euphoria, both of which were released through one episode a week throughout their seasons, which consisted of nine episodes and eight episodes, respectively.

“We come back to the idea that maybe just eight episodes is nothing,” said Shonda Rhimes, CEO of global media company Shondaland. “It was really sensational for me when I first switched to streaming, and they said ‘we’re going to make eight episodes.’ I thought, “We made 24 episodes of Grey’s Anatomy a year and 20 episodes of Scandal and 14 or 20 episodes of How to Get Away with Murder.”

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However, excessive viewing has been beneficial for Rhimes. Bridgerton – a show she helped create – became the most watched program on Netflix after the second season was released earlier this year. Rhimes attributed the show’s success to the coronavirus pandemic, when the first season debuted in December 2020.

“We could not have been luckier considering how the show was received,” she said. “It was pure luck. The audience needed it at the time. It would not have happened without COVID. “

Yvette Nicole Brown, Nicola Coughlan, Simone Ashley, Charithra Chandran, Sophie Canale, Kris Bowers and Chris Van Dusen attend Netflix's Bridgerton ATAS Official May 15, 2022 in Los Angeles.  (Photo by Charley Gallay / Getty Images for Netflix)

Yvette Nicole Brown, Nicola Coughlan, Simone Ashley, Charithra Chandran, Sophie Canale, Kris Bowers and Chris Van Dusen attend Netflix’s Bridgerton ATAS Official May 15, 2022 in Los Angeles. (Photo by Charley Gallay / Getty Images for Netflix)

Still, Rhimes said, “the hierarchy between film and television has completely changed,” as many of Hollywood’s biggest names are now competing for streaming projects.

“What I find interesting right now is how it’s evolving,” Rhimes said. The content ‘goes back to what it was. It was the show’s wild west, and now we come back to acknowledge that certain things worked, [but] for some it may not work to post all the episodes at once. We’ll come back to that idea. “

Dave Briggs is an anchor for Yahoo Finance Live.

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