Paramount renews Virgin streaming, channel distribution partnership | VOD | News

Paramount renews Virgin streaming, channel distribution partnership |  VOD |  News

Just as the published results show the streaming service’s continued global growth over the past three months, Paramount has renewed its partnership agreement with Virgin Media in the UK to accelerate the wider distribution of its key SVOD and FAST services Paramount+ and Pluto TV.
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The renewed partnership will see Paramount+, the global subscription video-on-demand (SVOD) service, debut on Virgin TV in 2023 and Pluto TV’s free, ad-supported TV (FAST) service gain wider distribution in the UK on Virgin Media’s TV360 and Stream platforms .

Full Paramount+ app integration on Virgin Media’s set-top boxes is designed to offer customers the ability to access more than 8,000 hours of exclusive originals, blockbusters and series across all genres from Paramount’s brands and production studios, including SHOWTIME and Paramount Pictures.

The Pluto TV deal will provide access to more than 100 curated channels, including Hell’s Kitchen, CSI: Miami and MTV Movie Hits, seasonal and themed channels such as Pluto TV Halloween and Pluto TV Crime, and a range of movies and on-demand series. In 2023, Pluto TV’s channel lineup will also be launched on a dedicated FAST section of Virgin TV’s electronic program guide, giving customers seamless access to the channels.

The deal will also see Virgin Media TV customers continue to enjoy entertainment from Paramount’s pay TV brands MTV, Comedy Central and Nickelodeon, as well as ongoing distribution of the free-to-air brand Channel 5, its digital channel portfolio and Channel 5’s on- demand service My5.

“Our long partnership with Virgin Media continues to help us unlock the power of Paramount’s content,” said Sarah Rose, head of operations and commercial, UK and Canada, Paramount, commenting on the deal. “The wider deployment of our SVOD and FAST services, Paramount+ and Pluto TV, will support our ambitious UK streaming growth plans, as well as our popular free-to-air and pay-TV channel portfolios.”

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Added David Bouchier, Head of TV and Entertainment at Virgin Media O2: “We’re always looking to give our customers even more great entertainment to enjoy when and where they want. Our enhanced partnership with Paramount gives access not only to award-winning drama, comedy, music and children’s channels, but also FAST channels via Pluto TV and premium SVOD with Paramount+.”

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