Vancouver-based production company leverages industry-leading platforms and government investment to expand into the US
VANCOUVER, BC, 2 November 2022 /PRNewswire/ – Omnifilm Entertainment, the award-winning independent Canadian television and film production company, today announced its recent Canadian Audio-Visual Certification Office (CAVCO) certification and receipt of funding through the government of Canada’s Creative Export Canada (CEC) Program, a highly competitive program that supports Canadian cultural organizations. The certification and funding will enable Omnifilm to drive the expansion of its subscription-based fitness channel, Movement by NM, in the US and beyond, while continuing to improve the platform.
Movement by NM offers a library of premium fitness classes across disciplines, including dance, HIIT, boxing, kickboxing and yoga, as well as content that explores the power of movement. Led by elite trainers, the on-demand app promises to help people feel more confident in their bodies through movement practices that are accessible, inclusive and positive. Features like personalized plans promote encouragement for all members, no matter where they are in their fitness journey.
“While we have quietly developed a strong Canadian subscriber base, our vision for Movement by NM is global. The CEC grant enables us to gain a foothold in the huge online fitness market that is booming in the US,” says co-founder and CEO Amanda June Giannakos. She continues, “Our classes are designed for people short on time who want high-impact workouts that stream from anywhere that have a personal workout feel, and we look forward to connecting with the American audience.”
With the global online fitness market expected to reach 79 billion dollars by 2026, Movement by NM brings a uniquely Canadian, creative expression to the genre, showcasing homegrown talent and artists, and content that reflects the diversity of Canada. In addition to basic classes, subscribers to the platform can also access inspiring stories and documentaries. Through Omnifilm’s recent CAVCO certification, the platform can now trigger tax credits and private financing, offering new opportunities for financing and distributing Canadian content worldwide.
Original productions from Movement by NM include the short documentary, The adaptive athletewhich follows the renowned Canadian athlete Leo Sammarelli, and Your turn and On the move series, which profile individuals and their movement stories. Recent acquisitions include the Oscar-winning short documentary from 2022 The Queen of Basketballexecutive produced by NBA legends Stephen Curry and Shaquille O’Nealand Precious leading womanan award-winning film about the world-renowned Canadian snowboarder Spencer O’Brien.
“The CEC funding allows us to leverage Omnifilm’s decades of experience producing premium wellness content and our extensive distribution capabilities to propel Movement by NM to the forefront of online fitness,” says Gabriela Schonbach, Omnifilm partner and executive producer. “The Movement by NM brand is an extension of Omnifilm’s mission to create and distribute meaningful premium content, and we look forward to inspiring people to move.”
Omnifilm is one of 29 organizations across the board Canada to receive funding from CEC, which equips businesses and organizations with the tools to export their content globally.
For more information about Omnifilm, visit www.omnifilm.com, and for more information about Movement by NM, visit www.movementbynm.com.
This project is partly made possible by the government Canada.
About Omnifilm Entertainment
Founded in Vancouver, Canada in 1979, Omnifilm Entertainment is a vertically integrated content company covering the development, production and post-production, delivery and distribution of their brands on both traditional TV and digital/VOD platforms. Omnifilm supplies turnkey production services to companies looking for an experienced, skilled and quality-driven partner on the ground i British Columbia and elsewhere in Canada.
About Movement by NM
Movement by NM is a subscription-based training platform where members can stream first-class classes and programs led by elite teachers, as well as inspiring stories and documentaries. A division of Omnifilm Entertainment, Movement by NM was launched in Vancouver, Canadain 2020, by the mother-daughter duo Gabriela Schonbach and Amanda June Giannakos. The on-demand app produces instructional classes, programs and content that explore the intersection of art, fitness and everyday life. Subscriptions are available anytime, anywhere on the @movementbynm channel and app $15/monthly or $99/annual.
SOURCE Omnifilm Entertainment