SUN VALLEY, Idaho—NFL Commissioner Roger Goodell has told CNBC that “I clearly believe we will move to a streaming service” for the rights to NFL Sunday tickets and that their NFL + streaming service will launch this season, with an announcement of awards and other details “about a couple of weeks. “
The Sunday ticket rights to all off-market NFL games had been held for many years by DirecTV. Apple, Amazon, Disney / ESPN are currently offering the package. CNBC has reported that the NFL is looking for more than $ 2 billion for the package. (opens in new tab)
When asked by CNBC what it would mean “to partner with people like Apple or Amazon, to have these rights to a technology giant, and not people like an ESPN Plus?” Goodell did not rule out working with ESPN, but stated that they considered three platforms, which probably referred to Amazon, Apple and Disney / ESPN.
“Right now, you know, we’re on a DirecTV video service,” Goodell said. “And that is, it has worked very well for us. But we really believe that these three platforms give us an ability to innovate beyond where we are today and make the experience for our consumers so much better. So that obviously makes it more available to our consumers, and especially the younger demographic is one that we really want to get to … this will make it more accessible to the fans.I think it would be a better experience for the fans.And we are happy to see more and more games available on these streaming services. “
Goodell also downplayed the impact this could have on linear TV ratings.
‘We had quite a lot [of streaming] last year … NBC wanted its games on Peacock, of course, and CBS on Paramount Plus and ESPN Plus and ABC. And we think it’s in line with our philosophy, which is to make our game available on the widest possible platforms in order to engage our fans in the deepest way, and I think it’s true that we have not seen what hurt any of these platforms, because we believe they are different users. We believe that people who watch the streaming service do not watch TV. So it increases our audience. “
“And that’s really the focus we have for Amazon Prime,” Goodell continued. “This is the first time in 35 years that we have changed a major supplier of our packages to a Thursday night package. And it will only be available on Amazon Prime … So it is a very big focus for us during the season. “
When it comes to their direct-to-consumer service, Goodell said, “We think it’s very important to have a direct relationship with the consumer. We have a lot of content and a lot of ability to handle that. Consumers want it, and that’s why we are very excited about what the NFL Plus is going to be. ”
He added that the service will be in place for the coming season, but said that details about prices and other problems will not be published in “a few weeks”.
The full interview with CNBC’s Julia Boorstin is available here (opens in new tab).