Metallica’s ‘Master of Puppets’ sees 650% flow shock a week since ‘Stranger Things’ climax
No puppet strings were needed to send Metallica fans – and beginners – to their favorite streaming destinations to hear more of “Master of Puppets”, after the song was used for a climactic moment in the season finale of “Stranger Things”.
In the week since the episode premiered, on-demand streaming for the 1986 metal classic increased by 650.3%, according to Luminate, which collects data for the Billboard charts.
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It is to compare the six-day period 1-6. July with the comparable six-day period from the week before. The “Stranger Things” capper premiered on Netflix in early July 1st.
In the first six days of last week, “Master of Puppets” had collected 1,020,333 audio and video streams on request. During the first six days the show was available for streaming, the number grew to 7,655,536.
The percentage increase was even greater for sales of digital tracks, although these are a minimal force in the music industry these days, with an increase of 999% in the same time period.
Interest in the song seems to be increasing, rather than having reached its peak immediately, as daily figures show that streaming activity has increased steadily every day from Friday, the day the episode premiered, to Wednesday, the last day when Luminate data was available.
How was the increase in radio play? Not nearly as significant, which could prevent “Master of Puppets” from having the same type of comeback on the next Billboard Hot 100 list that Kate Bush’s “Running Up That Hill” has had as a result of the exposure on “Stranger Things” ” this. season. It is to be expected, with such a hardcore metal song that has less potential appeal to pop or alternative formats than the old Bush did.
The total number of spins for the song went up only 25.5% on the radio during these six days, from 188 the week before to 236 since the episode premiered. Audience impressions increased by 14.7%, from 508,000 who heard the song on the radio before the show to 583,400 afterwards – indicating that many of the rock stations that may be inclined to play “Master of Puppets” as old, probably already programmed it anyway .
If we look at the statistics for programmed power services, the increase in percentage was also impressive there, but not nearly as much as for on-demand streams. The figures for programmed streams increased by 96.8%, from 100,904 to 198,538.
The interest in “Master of Puppets” can continue to be significant, with many potential viewers still watching the season finale, and Metallica itself lights the flames of the song’s popularity with favorable reviews on social media. On Friday, a week after the episode premiered, Metallica even released a TikTok video showing the group engaged in a split-screen “duet” with the show’s brave metalhead character, Eddie Munson, rescuing his friends and warding off demons by to distract them with his own shredding ceiling on «Master».
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