Metallica gets a big flow boost after “Stranger Things” placement
Following Stranger Things-driving commercial revival of Kate Bush’s “Running Up That Hill” (1985), Metallica’s “Master of Puppets” (1986) attracts new listeners after appearing in the Netflix series.
Early last month, Kate Bush spoke her song Stranger Things placement in a rare public statement, and thanks to the show’s dedicated fans for their interest in the decades-old release. This interest has enabled Bush to break several list records in his home country and enter the United States’ top 10 for the first time.
In addition, the 63-year-old currently boasts 43.05 million monthly listeners on Spotify (an increase of about 10 million from two weeks ago) at the moment, with “Running Up That Hill” having increased from 265 million plays on the platform to 357, A total of 73 million flows over the last 16 days.
Now, as mentioned in the introduction, Metallica also sees a nearly 40-year-old song, “Master of Puppets”, create waves after a placement in Stranger Thingsthe fourth and most recent season has generated north of 1.15 billion hours of accumulated viewing time to date.
Metallica recently commented on the ranking in an Instagram post, which has received 3.34 million likes and received all sorts of supportive responses from fans. (The second part of Stranger Things’ The fourth season, including the stage with “Master of Puppets”, first debuted last Friday 1. July.)
«The way The Duffer Brothers [the program’s creators, writers, and directors] has incorporated music into Stranger Things has always been the next level, so we were thrilled that they would not only include ‘Master of Puppets’ in the show, but to have such a central stage built around it “, wrote the Metallica members, who have 21.1 million monthly listeners on Spotify as well as 430.88 million streams for «Master of Puppets».
“We were all happy to see the final result, and when we did, we were absolutely impressed … it is so extremely well done, so much so that some people were able to guess the song just by watching a few seconds by Joseph Quinn’s hands in the trailer !! How insanely cool is that?
“It’s an incredible honor to be such a big part of Eddie’s journey and again to keep company with all the other amazing artists featured in the show,” the group concluded.
As further proof of the impact of the ranking (in addition to the accompanying paycheck, of course), “Master of Puppets” is currently ranked seventh on Spotify’s Top 50 – US playlist, with 824,534 plays per day. This is the first time the song has cracked the playlist’s top 10.
Bush’s “Running Up That Hill” is still at the top (1.70 million streams in the period), and it will be interesting to see if “Master of Puppets” can replace the work in the coming days and weeks. In the longer term, given the far-reaching commercial benefits of other directory singers’ sync successes (including social media trends), points can play an increasingly important role in placement negotiations.