Matter Casting wants to fix messy video streaming experience

Matter Casting wants to fix messy video streaming experience

Much of the attention surrounding the Matter launch has focused on smart home devices like sensors, locks and lights, but there’s one important feature going live with Matter 1.0 that’s slipped somewhat under the radar.

Matter Casting, which is available to TV brands that build with Matter, has big plans to shake up the fragmented device category to display video streaming.

Not only does Matter enable the control of smart TVs that boast Matter, but the new smart home standard also offers developers, streaming platforms and TV manufacturers the ability to offer users a new, and hopefully easier, way to transmit video actions from a device like for example. smartphone, tablet or even smart speaker to a TV.

“Video streaming devices and televisions; it’s in Matter 1.0,” said Chris DeCenzo, Amazon’s senior engineer The Ambient at a briefing at the Matter launch event in Amsterdam this week

“It’s an area we’re particularly sensitive to because Alexa is a very popular use case for controlling TVs and VCR devices.”

DeCenzo stated his belief that the current device-to-TV experience leaves a lot to be desired, and that Matter could offer users an alternative route with fewer barriers.

“Launching content on TVs is a really broken experience today; there are four or five different competing proprietary protocols,” DeCenzo explained.

“If you go into a hotel room and you want to get what’s playing on your phone out of the TV, or even in your own house, it’s kind of hit or miss whether it’s actually going to work. And it’s frustrating, and I think it’s a huge loss of opportunity, especially when you look at how much all of our companies have invested in media. The opportunities with video are really quite incredible.”

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DeCezno explained that it will require the likes of Netflix, Hulu, Disney+ and the BBC to buy into the Matter philosophy and for their developers to use the tools on offer, but Matter will also have a secondary option for if not. always the case.

“We did a lot of work at Matter, working with TV companies to create this standard based on the things we do with Alexa to control TVs,” he said.

“There are kind of two different models for video casting. One is where you communicate with an app running on the TV. And the other is where you basically send bits to the TV.

“You can look at AirPlay as the pieces, and you can look at communication with an app as more like the Google Cast model. In Matter Casting, you have both.

“For example, when you connect to the TV from the phone app, you get access to an app on the TV if it is made by the same company. They can then launch content in their app, which is the preferred model for content companies, since they spent all that money on the app and they want the full experience for the customer in their app.

“But Matter also has a URL-based casting option, which is kind of like a fallback. If you try to connect to the TV and it doesn’t have your app on it, you can always go back and do URL-based streaming.

“So supporting both is kind of the perfect balance.”

At the launch event in Amsterdam, TCL was the only brand to show off a Matter-enabled TV, but we expect the likes of LG and Samsung to add Matter to the mix in the near future, as both Korean companies are part of the Connectivity Standards Alliance – guys who runs the Matter project.

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