free webpage hit counter

Magnite survey shows that viewers who stream sports are more responsive to ads

Magnite survey shows that viewers who stream sports are more responsive to ads

Magnite has published a study entitled Live and Kicking: A Thorough Look at Live Streaming in Australia. The study has found that sports streamers are more responsive to advertising than traditional TV viewers, and many say that they often remember the ads that have been seen (39%) and discuss the ads with someone (32%) afterwards.

The study also found that half of sports streamers have discovered new products as a result of ads placed around sports content, while 31% have purchased the product or service being advertised. These results indicate the effectiveness of live sports content in driving action and engagement.

82% of all Australian OTT users can be classified as live streamers according to the study, which shows that Australia continues to lead in streaming.

“Live television, especially live sports, is unmatched in its ability to engage viewers, and we commissioned this study to better understand how people consume and interact with this type of content,” he said. James Young, CEO, Australia at Magnite. “One of the main findings of the study shows that engagement with live content extends to the advertising that comes with it. With more viewers tuning in to live TV via streaming than ever before, there is another indicator that advertisers should actively explore this. the channel to reach out to high-value audiences. ”

Mediaweek will publish an interview with Young on Friday.

Sports streamers are passionate about sports, with sports content making up almost 40% of their weekly total viewing time. While 40% of sports streamers agreed that TV ads are an important part of the viewing experience, 46% said that they are more aware of sports advertising than those in other genres. This finding suggests a clear opportunity for advertisers to reach sought-after audiences watching their favorite sports matches.

See also  AFN to provide video and streaming app for service members worldwide

The study also found that more sports viewers intend to stream live sporting events, including the Commonwealth Games, NRL Grand Final, FIFA World Cup and tennis tournaments, than watch traditional television.

Additional key findings include:

• Live sports streamers are likely to see more ad-supported services with an average of 2.6 sports apps.
• Sports fans prefer to watch live rather than watch on demand – 71% of live sports shows are watched in real time.
• Live streaming of sports is omnichannel, but viewers prefer a large screen environment when streaming live sports, with 84% choosing to watch CTV.
• Shoulder content has increased in importance, with 69% watching the pre-game show.

You may also like...

Leave a Reply

Your email address will not be published.