Disney’s streaming success does not depend on Disney +
Ever since the Disney + streaming platform debuted on November 12, 2019, Disney fans have not been able to get enough of the service.
Disney + is home to almost all of Disney’s subsidiaries, including Walt Disney Animation Studios, Marvel Studios, Lucasfilm /Star Wars, and Pixar Animation Studios.
Since 2019, in particular, a whole catalog with Star Wars and MCU films, including the nine-film Skywalker Saga and the whole Avengers Infinity Saga, has been added to the popular platform, which has exceeded all the subscriber’s expectations.
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Both the Marvel Cinematic Universe and Star Wars has released a number of Disney + Original series in addition to their feature films. Star Warsfor example, has given fans two seasons with The Mandaloriantwo animated series – Star Wars: Visions and Dave Filonis Star Wars: The Bad Batch – Obi-Wan Kenobiand Mandalorian spinoff The book by Boba Fett.
But it is undeniably “Mando” that has become the cornerstone of the Disney + platform. The series – which introduced Grogu (AKA “Baby Yoda”) and the bounty hunter Din Djarin (Pedro Pascal) for Star Wars universe – quickly shot up the charts and is now ready for its third season, which will see the returns of Djarin, Grogu, Moff Gideon (Giancarlo Esposito), Greef Karga (Carl Weathers), Bo-Katan Kryze (Katee Sackhoff), and more.
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However, it is important to note that people do not subscribe to Disney’s streaming deals just because of Disney +. The Disney Bundle is a great option for entertainment fans who also want to enjoy The Walt Disney Company’s other offerings.
Disney describes their included service option as:
The Disney package includes subscriptions to Disney +, ESPN + and the Hulu plan of your choice at a discounted price compared to the retail price of each subscription when purchased separately. The Disney package is available with Hulu (ad supported) for $ 13.99 / month * or with Hulu (no ads) for $ 19.99 / month.
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Last week, Disney announced a price increase for the Disney package due to a cost increase for ESPN + subscribers ahead of the 2022-2023 NFL season.
Well, it Wall Street Journal has confirmed that while Disney + subscribers are more likely to be long-term viewers than those who sign up for Disney’s other streaming services, Hulu is where the potential for growth for the company really lies:
Subscribers to the stand-alone Hulu service are less loyal than Disney + subscribers, the data shows, and more likely to cancel their subscriptions than those who subscribe to Disney’s power pack, which includes both services and the sports-focused ESPN +. In June, the last month for which data was available, 4.7% of Hulu subscribers canceled their subscriptions, compared to just 2.5% of package subscribers and 3.83% of Disney + subscribers, Antenna found.
“They did a great job of teasing the hard-core Disney fans,” said Jonathan Carson, Antennas’ CEO. “But it’s a broader and longer-term upside for Hulu, because it has overall market appeal, while Disney + has a much more specialized fanbase.”
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Per WSJ, the Disney spokeswoman confirmed that the trends shown in the antenna data are “largely accurate.” However, she said that despite Hulus’ accelerated growth, Disney + also sees strong subscriber growth overall.
What do you think about Hulu potentially being the future cornerstone of Disney’s streaming services?