Cinedigm said it will use an enhanced version of its streaming technology platform to launch Cineverse, a new service that will unite all of the company’s linear channels, as well as more than 46,000 VOD titles.
“The new technology platform, Matchpoint Blueprint 2.0, uses artificial intelligence and machine learning to enhance consumers’ streaming experience,” said Cinedigm. It also enables Cinedigm and its content partners to launch new channels and full-featured streaming apps that use a variety of business models.
Cineverse will showcase a dozen of Cinedigm’s free ad-supported streaming TV channels when it launches in late August. The new Matchpoint technology will enable the platform to launch with 15,000 available VOD titles.
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The service will include the entire VOD content catalog and a selection of FAST channels that span various genres that are currently part of Cinehouse, a streaming service acquired with digital media rights earlier this year.
It will have an integrated program guide that allows viewers to surf by channel and will offer content recommendations and searches based on themes, stories and moods.
The platform will also offer new Hollywood releases on a transaction rental basis.
By working with LiveLike, a platform for audience engagement, Cineverse will have gamification elements so that viewers can earn loyalty points that can be redeemed for digital prizes and NFTs.
Cineverse will be launched on iOS, Android, Roku and Samsung devices and online on desktops. It is also expected to be available on Amazon Fire TV, Apple TV, LG, webOS and HTML by the end of the year.
A premium subscription option with access to additional content and an ad-free alternative will be available this fall, Cinedigm said.
Cinedigm then acquired the Matchpoint technology bought FoundationTV last year.
“Our incredible engineering team in India has worked hard to maintain Matchpoint’s position as an industry-leading solution for building a streaming video service – one that can deliver large-scale content to more than 75 different digital platforms in a fully automated way – also distributing third-party content at half the prices of leading competitors, ”said Tony Huidor, Head of Technology and Product at Cinedigm. “We are pleased with the achievements that have been made to date and look forward to showing how our technology, along with some new innovative features, will improve the user experience for all our channels – starting with our upcoming service, Cineverse.”
Cinedigm’s streaming network included Con TV, Screambox, Fandor, AsianCrush, Midnight Pulp, The Country Network, Real Madrid.tv, El Rey Network, Dove Channel, Bloody Disgusting, The Elvis Presley Channel and The Bob Ross Channel. ■