A regional home internet, phone and TV provider is doing its best to get its customers to switch from cable to streaming.
At the end of August, Point Broadband ended cable service for cable-only customers. The move comes after the company chose in 2020 to no longer offer cable TV to new customers, as it tries to transition customers to streaming platforms instead.
“The trend is clear,” said Taylor Nipper, Point Broadband’s vice president of marketing. “Everyone is switching to streaming.”
While the company will continue to push for its remaining cable customers to make the switch, Point Broadband’s cable service won’t be completely eliminated anytime soon, Nipper said; However, the company encourages customers to use their internet service to stream through DirecTV Stream or a streaming service of their choice.
Nipper said the cost of providing cable is increasing, and with people cutting the cord in droves, it only made sense for Point Broadband to focus more on internet service.
“Since 2020, we’ve been messaging our customers that streaming is a better option,” Nipper said. “It should come as no surprise to anyone that we are transitioning customers to streaming.”
Given an increase in programming costs, Nipper said he expects Point Broadband’s remaining cable customers to switch to streaming over time.