Cable provider encourages customers to convert to streaming service | Business news

Cable provider encourages customers to convert to streaming service |  Business news

A regional home internet, phone and TV provider is doing its best to get its customers to switch from cable to streaming.

At the end of August, Point Broadband ended cable service for cable-only customers. The move comes after the company chose in 2020 to no longer offer cable TV to new customers, as it tries to transition customers to streaming platforms instead.

“The trend is clear,” said Taylor Nipper, Point Broadband’s vice president of marketing. “Everyone is switching to streaming.”

While the company will continue to push for its remaining cable customers to make the switch, Point Broadband’s cable service won’t be completely eliminated anytime soon, Nipper said; However, the company encourages customers to use their internet service to stream through DirecTV Stream or a streaming service of their choice.

People also read…

  • Prep Roundup: Austin Kiser (Castlewood), Payton Darnell (Rye Cove), Nate Brown (Sullivan East), Brody Taylor (Marion), Brandon Beavers (Ridgeview), Peyton Honeycutt (Union) star
  • Friday night’s high school football picks
  • Castlewoods Edwards, Honakers Tiller have a friendly coaching rivalry
  • The Abingdon woman is the fairest of Virginia’s fairs
  • McFail leads Patrick Henry over Grundy, 28-20
  • Thursday evening’s preparations
  • City is in hot water with DEQ over landfill – again
  • Looking at all sides of the history of the historic Octagon House
  • Legendary JI Burton basketball coach Stan Wilson dies at 78
  • Marc Campbell was the cornerstone of THS and Clemson basketball
  • Dylan Brown leads Richlands over Gate City, 27-13
  • Mother Chuckers is on and throwing
  • Two people killed in fire in Buchanan County
  • Prep Football: Abingdon stun John Battle for 47-6 win
  • Prep Roundup: Christiansburg, Rural Retreat, Lee High win Thursday night football games; Girls soccer, volleyball, golf too
See also  When and where to watch, live streaming and TV broadcast details

Nipper said the cost of providing cable is increasing, and with people cutting the cord in droves, it only made sense for Point Broadband to focus more on internet service.

“Since 2020, we’ve been messaging our customers that streaming is a better option,” Nipper said. “It should come as no surprise to anyone that we are transitioning customers to streaming.”

Given an increase in programming costs, Nipper said he expects Point Broadband’s remaining cable customers to switch to streaming over time.

Leave a Reply

Your email address will not be published. Required fields are marked *