Denmark’s Jonas Vingegaard carries the yellow leader’s jersey into Paris on stage 21 of the 2022 Tour de France. (Getty Images courtesy of Warner Bros. Discovery)
2022 Tour de France cycling race sets record streaming, broadcast records across 50 European markets – Media Play News
1 August 2022
Warner Bros. Discovery Sports on 1 August reported record audience engagement for streaming and broadcast across 50 markets in Europe for its extensive coverage of the Tour de France cycling race, which concluded on 24 July. The 24-day event was won by first-time winner Jonas Vingegaard from Denmark.
The Tour de France was available on the Discovery+ streaming platform in Denmark, Finland, Italy, the Netherlands, Norway, Sweden, the UK and Ireland. US SVOD increased its Tour de France streaming audience by five times compared to 2021, and saw a nearly 32% increase across all its digital platforms, including the Eurosport app.
WBD also reported that the Tour finished with the best overall television performance in pan-Europe in five years with record audiences in key markets including France, Spain and Norway. TV viewership across Europe on Eurosport 1 and Eurosport 2 rose 23% from 2021.
WBD’s Eurosport.com saw a 50% jump in viewership compared to 2021. Overall, video minutes increased by 40%.
In the broadcast, Warner Bros. Discovery that the race, which featured an epic duel for the yellow jersey between Vingegaard and Tadej Pogačar, Slovenia’s winner of the last two editions of the Tour, gathered more than 400 million hours watched on Eurosport TV. footprint.
The Tour de France was broadcast and streamed in the United States by NBC Sports and Peacock.