Amazon seeks to block sites that threaten the authenticity of customer reviews
SEATTLE– (BUSINESS WIRE) – Feb. 22, 2022 –
Amazon (NASDAQ: AMZN) has sued brokers with fake reviews that organize the publication of incentivized and misleading product reviews, in exchange for money or free products.
The lawsuits are aimed at shutting down two major fake review brokers, AppSally and Rebatest, which helped mislead buyers by letting their members try to post fake reviews in stores such as. Amazon, eBay, Walmart and Etsy. This lawsuit is part of Amazon’s comprehensive and proactive efforts to ensure a safe and reliable shopping experience for its customers and comprehensive opportunities to create thriving businesses.
“False review brokers try to make money by fooling ignorant consumers and creating an unfair competitive advantage that harms our sales partners,” he said. Dharmesh MehtaVP for WW Customer Trust & Partner Support, Amazon. “We know how valuable reliable reviews are to our customers. That’s why we hold these review scammers accountable. While we prevent millions of suspicious reviews from appearing in our store, these lawsuits are targeted at the source.”
Amazon prohibits incentivized or false reviews and uses a combination of machine learning technology and skilled investigators to detect, prevent and remove them. In 2020, Amazon stopped more than 200 million suspected fake reviews before they were ever seen by a customer. An evil industry has emerged in recent years, where scammers facilitate fake or inflated reviews in exchange for money or free products.
Amazon’s legal action comes after a thorough investigation by these review brokers, who together claim to have more than 900,000 members willing to write fake reviews. Brokers with fake reviews try to hide their activity and avoid detection. For example, the fake review site AppSally sells fake reviews for as low as at $ 20 and instructs bad actors to send empty boxes to people who are willing to write fake reviews, and to provide AppSally with photos to upload along with their reviews. The fraudulent scheme run by Rebatest will only pay people who write 5 star reviews after their fake reviews are approved by the bad actors who try to sell these items.
Today’s legal action shows Amazon’s willingness to shut down fake review brokers. Amazon has previously won dozens of lawsuits against fake review brokers, forcing them to provide information about who pays for these fake services. By the end of 2021 at the latest, two major fake review sites in Germany and Great Britain was closed after successful legal action Amazon in these countries.
Amazon has more than 10,000 employees worldwide who protect their store from fraud and abuse, including false reviews. Amazon receives more than 30 million reviews each week, and uses a combination of machine learning technology and skilled investigators to analyze each review before it is displayed. Amazon actively monitors social media and regularly reports violent groups to the companies that run them. In 2021, Amazon reported over 16,000 violent groups to social media such as Facebook, Twitter and Instagram, resulting in the removal of groups with over 11 million members.
Amazon was an early pioneer in product reviews, having introduced them in 1995 to help customers make more informed shopping decisions. Amazon continues to innovate and collaborate with others across the industry and law enforcement to ensure a reliable shopping experience for our customers and sales partners.
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