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The Marvel boss does not approve of popular ways to watch Disney + series

The Marvel boss does not approve of popular ways to watch Disney + series

Disney + has taken the world by storm since its launch in November 2019. Originally only available in select markets such as North America, the very popular streaming service has now branched out to many more regions around the world. And as more content is added to the platform, especially MCU series by Marvel Studios and Star Wars shows from Lucasfilm, the subscriber base continues to stay strong.

Not everyone uses their Disney + entertainment in the same way. Actual, Ms. Marvel Star Iman Vellani recently revealed that she was joked about watching another of Marvel’s series, WandaVision on her phone. The person who gave her the reprimand was none other than Marvel Studios president Kevin Feige who told the young actress that the series was “not made for phones! Watch it on TV!” In addition to being in contention for Hollywood’s best boss, Feige has a point: Marvel Studios produces these programs and movies with a much larger screen in mind.

But this idea does not stop certain demographics from preferring to watch Disney + on the phone, and there is solid data to back this up.

According to a survey conducted by Hub Entertainment Research (via MarketingCharts.com) during Disney +’s second year in 2020, streaming service users mainly chose to watch content on their smartphones. This special observation was of course made before the first MCU shows came on the platform, but the growth that Disney + has had since should still reflects these user habits.

Telephone flow graph
MarketingCharts.com

It can also be expected that the number of households that use their telephone as their primary, go-to-video-watching device has not increased significantly from 2019, when the figure was 23%, to 2022, where it is 30%. In fact, 51% of consumers report that they think streaming video on their smartphone is easier than other ways of watching, such as on a TV or laptop.

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Bar chart for phone streaming
Nscreen Media

What’s more, based on data collected by Nscreen Media, as many as 72% of individual adults living in the United States consider the phone as their preferred choice for streaming on demand. This number is quite a lot higher than adults who use the TV or computer for the same purpose.

What is the reason for this power change?

Why have so many consumers taken the step to stream on phones as opposed to watching their favorite shows on TV?

Well, first of all, most Americans always have their phones on, whether it’s in the middle of the afternoon or late at night. With the smartphone’s ubiquitous presence, plus the audience’s evergreen desire to have easy and fast access to what makes them happy, it does not take a rocket scientist to find out why smartphone streaming has increased so dramatically.

In addition, another component one can consider the pandemic. Since several families have been stuck together for longer than average, perhaps younger viewers were more likely to watch an episode of one of their shows on the phone while Mom and Dad had dibs on the TV in the living room?

And as for Iman Vellani, well, she’s 19. Of course, she’s going to pull out the Gen Z membership card known as the smartphone to look at. WandaVision. Especially since she probably watched during breaks from the filming Ms. Marvel.

Speaking of which, Marvel Studios Ms. Marvel currently streaming exclusively on Disney +, with new episodes on Wednesdays.

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