Netflix will soon cost less than Disney+

Netflix will soon cost less than Disney+

As many Disney+ subscribers and Disney fans know, Disney is launching an ad-supported tier of Disney+ on December 8th. The new ad-supported tier will cost subscribers $7.99 per month, and the ad-free tier – currently the only tier available – will see the price go from $7.99 per month all the way up to $10.99 per month.

Disney Plus

Credit: Disney

Even though it’s a huge price jump — the biggest the streaming platform has seen — Disney CEO Bob Chapek believes they’re still not charging enough. That means it’s more likely than not that Disney+ will see another price increase sometime next year.

Disney wouldn’t be the first streaming service to offer both an ad-supported tier and an ad-free tier. However, they are one of the largest. And now another streaming giant will also launch an ad-supported tier, and this one will be cheaper for subscribers than Disney+.

Disney Plus

Credit: Disney

According to a report from Deadline, Netflix will launch its ad-supported tier – called Netflix Basic With Ads – in the US on November 3, and it will cost subscribers just $6.99 per month.

Per deadline:

The company said the new subscription tier, Basic with Ads, will cost $6.99 a month and will launch on November 3 in the US, more than a month before Disney’s December 8 launch of the ad-supported version of Disney+. Canada and Mexico will get the new plan on November 1st, and two days later it will go live in the US, Australia, Brazil, France, Germany, Italy, Japan, Korea and the UK, with Spain following on November 10th. In the US, the entry price will be less than half the price of the most popular tier, Standard, which is $15.49 a month.

In a blog post, Netflix COO Greg Peters said there will be four to five minutes of ads per hour, with both series and feature films interrupted by spots.

Jeremi Gorman, head of worldwide advertising for Netflix, said inventory is nearly sold out, with several hundred advertisers in the mix. Asked during a Zoom call with members of the press about how much advertisers were paying, she declined to provide details. In terms of categories, political would be a notable no-fly zone given how meaningfully they’ve increased in linear TV in recent election cycles, along with others like guns, smoking, or plugs for any products and services Netflix deems illegitimate.

Netflix

Credit: Netflix

The streaming giant also shared that newer movies will most likely only see commercials at the beginning of the movie, as a way to keep the “cinematic model.” However, movies that have been on the streamer for a while will have ads sprinkled in.

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Again, Netflix’s new tier – the Netflix Basic With Ads tier – launches in the US on November 3rd.

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