Disney+’s series “The Santa Clauses” keeps the entire Tim Allen franchise in demand

Disney+’s series “The Santa Clauses” keeps the entire Tim Allen franchise in demand

When it comes to Christmas titles for streaming platforms, the biggest name this year is Disney+’s original show “The Santa Clauses.” It was released on November 16 and is part of “The Santa Clause” series, which also includes three films released between 1994 and 2006 starring Tim Allen. The Disney+ series serves as a sequel to the last film, “The Santa Clause 3: The Escape Clause,” and has been very successful so far in the U.S.

The average demand for “The Santa Clauses,” recently renewed by Disney+, since its release is 16.23 times the demand for the average series, a figure that less than 2.7% of films released in that market reach, according to Parrot Analytics ‘ data, which takes into account consumer research, streaming, downloads and social media, among other things, engagement.

10 most requested Disney+ original series, Nov. 1-Dec.  12, 2022, USA (Parrot Analytics)

10 most requested Disney+ original series, Nov. 1-Dec. 12, 2022, USA (Parrot Analytics)

If we take a look at the demand for Disney+ originals in November and December (until December 12), “The Santa Clauses” managed to earn a place in the top 10 most requested Disney+ originals, as the eighth most requested. demand show. That show is also the only one in the rankings that isn’t part of either the Marvel or “Star Wars” franchises, an impressive mark considering the number of highly in-demand IP-based shows coming from Disney+.

Demand for

Demand for the “Santa” franchise, Nov. 1-Dec. 12, 2022 (Parrot Analytics)

Often, one of the main goals of a company when releasing a sequel is to revive demand for older elements of the franchise. With “The Santa Clauses,” Disney seems to have succeeded in this goal. Demand for the three films in the franchise began to rise a few days before the series premiere and experienced further peaks after each newly released episode. If we compare the average demand one week before the premiere of “The Santa Clauses” with the average demand between December 6 and December 12, we see that demand for “The Santa Clause 2” grew by 285.5%, 165.4 % for “The Santa Clause” and 114.7% for “The Santa Clause 3: The Escape Clause”, the last film and the least requested of the franchise in the last week.

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Average demand for the

Average demand for the “Santa Clause” movies, Nov. 1-Dec. 12, 2022, USA (Parrot Analytics)

It is expected that Christmas-related titles will experience an increase in demand as the holiday approaches. The chart above shows that the growth in demand for movies from the “Santa Clause” series has been higher in 2022 than in the same period in previous years, especially around the episode’s release date (with the exception of the episodes released on November 30). indicating that the Disney+ show has helped the movies from this franchise reach higher levels of demand. Shortly after the release of Chapter 5 of the program on December 7, the average demand for the three films of the franchise reached 11.7 times the demand for the average film, a figure not reached in recent years.

Daniel Quinaud is a senior data analyst at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit the Data and Analysis Hub.

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