A new limited trial experience gave Disney+ subscribers exclusive access to six Marvel movie items and collectibles.
Saturday, November 12 marks the three-year anniversary of Disney+’s debut in 2019. Since its launch, the streamer has not only become Marvel Studios’ home streaming platform, but also a vehicle for expanding its storytelling via the MCU Disney+ series and Marvel Studios Collective documentaries.
But Disney doesn’t intend to stop there.
Back in September, The Wall Street Journal reported Disney’s intentions to introduce a membership program for Disney+ subscribers, including exclusive access and merchandise.
Now, just days after its third birthday, Disney has done just that by offering Disney+ subscribers exclusive access to MCU merchandise at shopDisney.
6 MCU articles for Disney+ subscribers
According to an official Disney press release, Disney launched a limited trial experience that gives US Disney+ subscribers exclusive access to merchandise on shopDisney.
The range of merchandise is aimed at Disney-owned franchises, such as Star Wars, Frozenand Marvel Studios’ Black panther and Doctor Strange in the Multiverse of Madness.
Here are the six MCU items made available exclusively to Disney+ subscribers:
1.) Scarlet Witch Ear Headband – $30
This Disney Park pin accessory is inspired by the Scarlet Witch’s costume and crown Doctor Strange in the Multiverse of Madness.
2.) Doctor Strange Cloak – $100
Another item inspired by Doctor Strange 2this item is an adult version of Doctor Strange’s Cloak of Levitation.
3.) Captain Carter Vibranium Shield – $400
While Captain Carter appeared in live-action in Doctor Strange 2shopDisney describes her replica shield – complete with sound effects – as having been inspired by her What if…? debut on Disney+.
4.) Black Panther: Wakanda Forever Artist Series Jacket – $80
This bomber jacket is one of the pieces from artist Natacha Bustos’ Black Panther: Wakanda Forever collection.
5.) World of Wakanda Artist Series Puzzle – $25
Also designed by Marvel artist Natacha Bustos is a 1,000-piece puzzle featuring the same design as the Black Panther bomber jacket. It is also part of the World of Wakanda collection.
6.) Black Panther Collectible Mask – $150
Another addition to the World of Wakanda Collection is this replica mask that appears to be made of stitched leather. Although it comes with a stand and basket-style base, it also comes with a hanger for wall display.
The window for subscribers to take advantage of early access to these items runs from Tuesday, November 1 to Monday, November 7.
Is this exclusive Marvel item worth it?
According to Variety, Disney+ subscribers have access to these items before they are sold to the general public.
And while it’s true that they’re only available to subscribers right now, it’s important to note that several items have been available to the general public in the months and weeks prior.
For example, the Scarlet Witch headband has been available in the Disney parks and online for months, and both the Captain Carter Shield and Black Panther Collectible Mask were available to D23 attendees.
In fact, the Black Panther mask was available online at ShopDisney and in the parks in early September. No Disney+ subscription required.
In all fairness, in Disney’s press release, the president of Disney+ Alisa Bowen only referred to this selection as one “curated collection of items.” She did not say the collection was new or had not been available before.
However, it’s a little strange that Disney is putting these pre-release items behind a paywall, especially since those interested in the items are likely already Disney+ subscribers.
It is also important to note that Disney CEO Bob Chapek has said that “integration between Disney+ and shopDisney” is “separate from the company-wide membership program” which is under development.
Therefore, it is unlikely that this consumer-targeted offer will be the last.
Just what Disney has in mind for consumers moving forward remains to be seen. But what Marvel fans and the general public can expect is further efforts to connect Disney’s tentpole franchise with merchandising.
Whether those efforts will actually be seen as valuable or even beneficial, especially by Disney+ subscribers, is another unknown, especially when Disney raises the price of its ad-free version of the streamer starting December 8.