The Right Stuff, the dating app that offers an alternative to all the other “woke” apps, is reportedly experiencing a lack of users and new downloads three months after its release. The Daily Beast first reported that two separate analytics firms have seen a staggering drop in downloads since the app went live in September.
The Beast cited the company Sensor Tower, which noted that the app generated 40,000 downloads in September. This number has dropped to a staggering 11,000 downloads from November 1st to December 20th. Another analytics firm, Appfigures, reported 44,000 downloads in October, but it has racked up 17,000 in the months since.
Gizmodo reached out to The Right Stuff for comment on the download numbers, but we did not immediately hear back.
The app was first revealed earlier this year as a venture co-founded by John McEntee, a former aide to President Donald Trump, and promoted by Ryann McEnany, the sister of former White House press secretary Kayleigh McEnany. McEntee was joined by forgotten faces from the Trump era, including Daniel Huff and Isaac Staltzer. The app has been financially backed by conservative tech billionaire Peter Thiel. This is of course incredibly ironic since Thiel is an openly gay man and the app restricts any mention of gay relationships.
McEntee recently told Fox Business that in its first six weeks, the app had 40,000 downloads and 5,000 active users. This is consistent with the figures quoted by the research firms.
The Daily Beast reported that conservative staffers in Washington seem about as interested in this restrictive app as anyone else. An unnamed aide reportedly said she did not know anyone in her circle of friends and confidants who used the app. Another DC employee told the outlet that they know of one liberal who managed to get an invite and was able to troll the few users who were around. The app limits the people you meet to a radius of 100 miles, according to the app store page.
The limitations inherent in both the target group and the design will obviously limit user growth. The focus on courting the far right can easily turn off anyone who is even a little more moderate. The first image you’re greeted with when you load The Right Stuff’s website is a popup to pre-order “Dump Your Liberal Boyfriend Oversized Hoodies.” The main marketing for the app is centered on being an alternative to all those “crazy liberal” apps like Hinge, Bumble, Tinder, or any number of conservative-minded dating sites, but it’s still limited to iOS.
Of course, that hasn’t stopped the app from promoting itself at the recent winter conference of the conservative advocacy group Turning Point USA, where they reportedly handed out their “dump your liberal boyfriend” merchandise. The much-derided Turning Point is aimed at spreading conservative ideology among young people, but it’s a tough trade if the only people promoting the brand are controversial figures who Kyle Rittenhouse.
Conservative dating app The Right Stuff was at the Turning Point USA conference this week and posted this photo from their event, which is pretty rich considering they don’t allow same-sex matches on their app 🥴 pic.twitter.com/ehIYKBBUEt
— Benjamin Goggin (@BenjaminGoggin) 21 December 2022
The app has a rating of 2.5 out of 5 stars on the App Store and somewhere around 1200 reviews. Reviews have complained that there is a general lack of women using it. This is despite the app encouraging women to join by offering a free premium subscription if they invite their friends. McEntee claimed to Fox Business that the ratio of men to women is “close to” half. He also claimed that most users are between 23 and 35 years old.
Of course, to maintain its politically restrictive nature, The Right Stuff is by invitation only. According to user reviews, it doesn’t reveal the limitations until after you upload a photo and post user information. Not to mention, as Gizmodo previously reported, at least one user complained that he responded to a message about whether he was at the riot on January 6 and was visited by the police. A spokesperson for the app has previously denied that they have forwarded user information to the police.