In this latest roundup of new products in 2022, Nestlé goes dairy-free with Perfect Day, Sylvester Stallone enters the RTD coffee set and G Fuel draws inspiration from an anime series.
Nestlé x Perfect Day
Nestlé teamed up with Perfect Day to launch its new animal-free dairy Cowabunga drink. Available in two flavors – Original and Chocolate – the drink contains Perfect Day’s sustainable, animal-free whey protein. Each 15 oz. bottle has 14 grams of protein. Cowabunga animal-free dairy beverages are now available in six Safeway stores throughout the San Francisco Bay Area. For more information, visit perfectday.com.
MIXOLOSHE
MIXOLOSHE expanded its range of non-alcoholic soft seltzers with three new products: Blueberry Gin & Tonic, Cosmic Bitter Spritz and Orange Old Fashioned. All drinks come in 12 oz. cans and only has 50 calories. In addition, the brand will soon roll out three non-alcoholic spirits, including Gin, Whiskey and Tequila. The seltzers are available for $29.99 per 12-pack, and the non-alcoholic spirits will be available for $29.99 per 750ml bottle. For more information, visit mixoloshe.com.
Tiger eye
Although official details are still scarce, Sylvester Stallone has apparently entered the world of RTD coffee with the launch of Tiger Eye drinks on GoPuff. Available in three flavors – Iced Coffee Latte, Iced Coconut Latte and Iced Coffee Mocha – 8.5 oz. boxes are available for $2.99 each or $8.97 per 3-pack. The “First Blood” and “Rocky” star posted a photo on Instagram of himself and his daughters in Tiger Eye t-shirts in November, noting that they were “back in Philadelphia shooting promos” for the brand. However, there’s no word yet on the exact role the Hollywood legend — who’s back as a leading man in the streaming series “Tulsa King” — might have in the industry. For more information, visit gopuff.com/go.
G Fuel
To celebrate the Mobile Suit Gundam anime series, gamer-focused energy drink maker G Fuel teamed up with Bandai Namco Entertainment Inc. to launch its newest flavor, MS-M31-ON. Like the rest of the brand’s flavours, the new offering is sugar-free and contains 140mg of caffeine per serving. The G Fuel MS-M31-ON is currently available for pre-order for $35.99 per 9.8 oz. container. For more information, visit gfuel.com.
Glitch energy
Glitch Energy has relaunched the Wildberry Freeze flavor in collaboration with YouTube gaming star Wildcat, now available in hydration and energy variants. The limited edition also includes a new “Freeze” BlenderBottle. The three-piece package includes a Wildberry Freeze Energy Tub, a Wildberry Freeze Hydration Tub and a “Freeze” BlenderBottle and is available online for $85.45. For more information, visit glitchenergy.co.